jargon- technical language unique to a profession; can become pretentious
gobbledygook- gibberish that supposedly sounds good but is unnecessary or overly complicated
legalese- overreliance on legal terminology
Chase- gobbledygook does not necessarily have bad intentions, just not simple enough
-sometimes big language is necessary, but it must be explained well for the public
- writing in the active voice helps minimize gobbledygook
Zinsser- write so that the reader can picture an actual person performing the actions
- humanity and personality is key, don’t use pompous language
Siegel- Plain English- intended audience should be able to understand the document
- simplifying writing can also be used to mislead, and following the simple laws too rigorously can defeat the purpose
Mathewson- lawyers don’t have to write like novelists, just write clearly
-use plural pronouns and replace pronouns with articles to help avoid sexist language
Olofsson- your audience may have a different communication style based on their background or nationality
- different cultures have different norms in conversation, especially regarding questions, silences and body language
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